Home MOSCOT AIDIM in Black Silver
AIDIM in Black Silver

MOSCOT AIDIM in Black Silver

Regular price CAD$355.00

This classic frame is named after Hal, the original founder's son-in-law who in their native tongue could be called his Aidim. The young man was a nice fellow, but lacked a good work ethic. So after a brief period of employment behind the Orchard St counter (in NYC, almost one hundred years ago), Hyman, the founder encouraged Hal to pursue other interests. Hyman, the patriarch of the family and the founder of the MOSCOT brand felt guilty. But the story goes that Hal was never happier, and later brand designers named the frame to honor all The AIDIMs out there who go their own way. The story also pays homage to exasperated father-in-laws who’ve sent their daughter's choice down a bumpy road to something more satisfying.

Taking a minimalist approach to design, the rounded lenses boast a half frame acetate trim, providing instant style to any clothing ensemble 'look'.

AIDIM in Black Silver AIDIM in Black Silver AIDIM in Black Silver